
Official media kit · Version 1.0.0
One identity. Every useful surface.
Approved upload-ready artwork for Openly Useful. Every logo is built from the same locked O+U geometry, with platform-specific space around it—not platform-specific redraws.
Press and partners
Transparent exports
Primary artwork belongs on light surfaces. Reverse artwork belongs on Ink or similarly dark surfaces. Never rely on a platform to recolor the logo.




Reusable templates
Work beyond the feed
Evergreen starting points for presentations, documents, and email—without introducing new logo constructions.



Usage rules
Keep it recognizably ours
The logo itself never adapts to a platform. Only the canvas, safe zone, and surrounding composition adapt.
Use the supplied file. Do not rebuild the O, U, eyes, wordmark, or tagline.
Protect the clear space. Keep at least one inner-U width around the institutional mark.
Choose primary or reverse. Never add outlines, shadows, gradients, masks, or automatic recoloring.
Social identity
Profiles and sharing
Use the canonical profile image everywhere. Choose the matching card or banner below for the surrounding platform surface.
Universal profile image
GitHub, X, LinkedIn, Mastodon, Bluesky, Instagram, and YouTube. Upload the same 1024 × 1024 master everywhere.
Open Graph share card
Website links, Slack, Discord, and general sharing · 1200 × 630.
LinkedIn link share
LinkedIn’s 1.91:1 link-post composition · 1200 × 627.
GitHub repository preview
Reusable repository social preview · 1280 × 640 and under 1 MB.
Community header
X, Mastodon, and Bluesky · 1500 × 500 with crop-safe center branding.
LinkedIn Page cover
Centered company-page art · 4200 × 700.
Square identity post
Instagram and LinkedIn · 1080 × 1080.
Portrait identity post
Instagram and LinkedIn · 1080 × 1350.
Story and Reel cover
Stories, Reels, and Shorts · 1080 × 1920.
YouTube channel banner
Cross-device channel art · 2560 × 1440 with a 1546 × 423 safe area.
YouTube thumbnail
Evergreen channel or video cover · 1280 × 720.